IN THE SPOTLIGHT

SOUTH AFRICA : 2010 FIFA WORLD CUP™

South Africa won the right to host the 2010 Soccer World Cup, being the biggest sporting event outside the Summer Olympics and soccer the worlds most popular sport. The 2006 World Cup is already a memory, and a bad one at that for certain nations(no names mentioned!)

The purpose of this notice is to alert all our clients to the benefits of timely protection of your trade mark rights in South Africa and surrounding territories as brand consumption and related commercial opportunities will escalate rapidly prior to and during the tournament.

Please refer to the following article '2010 Bonanza'

Introduction

de Chalains® was established in 1998, borne out of a necessity to anticipate and cater for corporate needs by providing an integrated, focused and personal range of services incorporating all facets of Intellectual Property (IP) management.

Our entire professional staff was previously part of a large and well respected IP law firm in South Africa and although young, our professional team has in excess of 120 years combined and extensive experience in different facets of IP law and, in particular, trade marks. Being small and dynamic presupposes a degree of flexibility exemplified by our total commitment to personal services tailored to your specific needs. Since inception the firm has gained a reputation for accurate and fast service. Our turn-around time in respect of providing search opinions on the registrability of trade marks remains unsurpassed.

Our firm's pro-active range of niche services, differentiates us from other South African intellectual property firms which has enabled us to occupy a unique and often neglected void in this field. Our firm focuses on the registration, maintenance, general management, surveillance, monitoring, watching, and enforcement of our clients' trade marks.

An essential tool which has proved invaluable since the firm's inception, is our trade mark management system. Examples of printouts from our system illustrate the flexibility of this aid, from specific user friendly portfolios in alphabetical order by trade mark to more expansive printouts, including devices, full details of specifications of goods and/or services, status, etc.

An in-built diary system, alerting us to key dates like renewals, opposition deadlines, etc., well in advance, is another crucial facet of our trade mark management program which would enable us to effectively manage and monitor your trade mark portfolio without bombarding you with a deluge of correspondence. Our high calibre services and expertise are available at reasonable cost including web enabled access and cost tracking.

© Copyright 2010 de Chalains®

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